Privacy Policy

This Privacy Policy is intended to assist you in understanding what personal information we gather about you when you visit RedString online, how we use and share that information, and the safeguards we have in place for the information. It also covers our use and sharing of personal information collected through our websites, through mobile applications or otherwise.

The terms “RedString,” “us,” “our” or “we” refer to Red String Corporation.

This Privacy Policy covers all of our websites and any mobile versions of these websites (our “Websites”) and applications created by RedString that are available for consumers through various mobile devices (our “Mobile Applications”) that expressly adopt, and display or link to, this Privacy Policy. The term “Marketing Channels” is used in this policy to refer to both our Websites and Mobile Applications and also includes your interactions with us by telephone, mail and email. The terms “you” and “your” refer to a consumer user or viewer of our Marketing Channels. By using or accessing our Marketing Channels, you agree to this Privacy Policy.

What information do we collect online and how is it used?

Personal Information:

We may ask you to provide personal information through our Marketing Channels. For example, when you:

  • subscribe to receive our email or other communications;
  • participate in a survey;
  • enter contests or raffles;
  • place an order with us; or
  • contact us for other information.

Types of personal information collected or provided may include your name, address, email address, home, work and mobile telephone number, payment information, as well as other information you chose to provide which can identify you or others personally.

Once we receive personal information through our Marketing Channels, we use it for such things as:

  • processing orders and requests;
  • improving, developing, and marketing our products and services, Websites and Mobile Applications;
  • communicating with you via email, telephone or postal mail regarding promotional offers, new products, and other information that we think may be interesting to you;
  • internal business purposes, such as analyzing your activity with us, including your interaction with our Marketing Channels and your purchases;
  • personalizing our communications to you and allow you to communicate and interact with others on our Websites and Mobile Applications;
  • responding to your inquiries;
  • conducting surveys, contests or raffles (please note some of these activities have additional rules, which could contain additional information about how we use and disclose your personal information, we recommend you read those rules carefully).

Information Observed or Collected Through Technology.

What Type of Technologies Are Used?

We and our third party service providers use technology to automatically observe and collect information whenever you interact with our Websites or Mobile Applications and when you open our emails. The following describe some of the types of technology used:

  • Navigational Information. We collect navigational information such as browser type and version; the service provider used to access our Websites or Mobile Applications; whether visitors arrived through a link for our Websites; and for visitors using a mobile version of our Websites or a Mobile Application, technical information about the device used, such as screen size, cookie support by the device and how images may appear.
  • Cookies. Cookies assign a unique identification to your computer and are typically stored on your computer’s hard drive by your web browser.
  • Pixel Tag. A pixel tag (also known as Web beacons, Web bugs and clear GIFs) is a nearly invisible small graphic image on a webpage or in an email message.


How Do We Use Information Gathered Through Technology?

Information gathered through technology allows us to determine such things as which parts of our Websites are most visited or used, what products are browsed and/or purchased, the effectiveness of our Websites, possibly the city from which devices connect to our Websites, and difficulties visitors may experience in accessing our Websites. Cookies are also used to keep track of items you put into your shopping cart, and to tell us whether you have visited our Websites in the past. Pixel tags in emails help us confirm the receipt of, and response to, our emails.

What information do we share with third parties?

We will share your personal information with our affiliates.

We may share your personal information with third party service providers that assist us in such things as: developing and administering our Websites or Mobile Applications; data analysis; payment processing; order fulfillment; infrastructure provision; information technology services; customer service; auditing; training; allow us to pursue available remedies or limit the damages we may sustain; conducting surveys, contests or raffles; sending and administering emails or text messages; performing marketing services; or other similar services. (These third party providers will be supplied with, or have access to, your personal information for the purpose of providing these services to us or on our behalf.)

If we were ever merged with or acquired by another company or sold substantially all of our assets, or if we acquire another business entity or substantially all of its assets or we are involved in a corporate reorganization or other change of control, some or all of the personal information collected about you could be shared with this entity, and it may also be retained by us.

We will not otherwise share, sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law to do so or based on our good faith belief that it is necessary to conform or comply with the law or is necessary to protect our business, the users of our Marketing Channels, the Marketing Channels or the public.

Nothing in this policy restricts our ability to share aggregated or anonymized information that does not directly identify you.

What choices do you have over how your information is used?

Marketing Email: You may elect to no longer receive marketing emails from us. You may opt out of these marketing emails by following the unsubscribe instructions in any marketing email you receive. Please be aware, however, even if you opt out of marketing emails, you may still receive emails related to your transactions, such as order confirmations.

Text Message Marketing: If you no longer want to receive text messages from us, you can follow the opt-out instructions provided at the time you sign up for text messages or the instructions that may be included in the text messages you receive.

What is our policy regarding children?

We do not sell products for purchase by children. Our Marketing Channels are directed to adults and are not directed to children under the age of 13. The Company does not knowingly collect personally identifiable information from anyone under the age of 13.

How can you update your personal information?

If you believe that any information we have collected about you is incorrect or incomplete, then please email or write to our Privacy Manager at the contact information below, letting us know the correct information.

How will we update our Privacy Policy?

We reserve the right to modify or amend this Privacy Policy at any time and for any reason. If we ever change our Privacy Policy, then we will post the new policy on this page so that you are always aware of the information that we collect, how we use it, and under what circumstances we disclose it. Should there be a material change to our Privacy Policy, it will be applied only to the information we collect after the effective date of the change.

How do we protect your information?

Our Online Channels use the following types of security measures: firewall technology, limited access servers, and when you place an order online, we require use of Web browsers that permit communication through Transport Layer Security (TLS) technology. TLS is encryption technology that provides security for information as it is being sent over the Internet. Browsers and devices must support TLS 1.2 or newer to access secure areas of our website.

Where should you direct your questions or concerns?

If you have questions or concerns with respect to our Privacy Policy, please feel free to contact our Privacy Manager or via regular mail at: 

350-1 First Canadian Place 

Toronto Region Board of Trade Tower 

Toronto, ON 

M5X 1C1


By providing us personal information and using our Marketing Channels, you consent to the collection, use, and disclosure of information in accordance with the terms of this Privacy Policy.

Social Media

We may collect information from you related to your utilization of social media. Such information includes such things as your name, Facebook name, Facebook ID, city-level location, e-mail address, gender, birthday, and number of Facebook friends. We may also collect your Twitter handle or other social media ID, social media profile picture or avatar. We may collect your shipping address to send samples to you, and also your phone number, to provide you with transactional notifications and to authenticate your account. We collect other brand- or product-related information, if you provide that information.

We also track areas of interest, including: the types of offers that interest you; campaigns you participate in; newsletters you subscribe to; information about others who refer you or whom you refer; information about how you interact with us, such as the products or services you view or share; and the pages and other accounts you follow on social media.

How can you access your personal information?

We will make reasonable efforts to ensure that the personal information we collect, use and share is accurate and complete. If you would like to review your personal information, or you believe that any information we are holding on you is incorrect or incomplete, then please contact our Privacy Manager using the contact information above.

Where is personal information stored and processed?

We store and process personal information in Canada and the USA. Our third party service providers may also store and process your personal information in Canada, the United States and other countries. Such personal information may be subject to disclosure under the laws of these countries. If you have questions about this processing or storage outside of Canada, please contact our Privacy Manager at the address above.

Additional choices of how your information is used.

Postal or Telephone Marketing: If you do not wish to receive marketing materials directly from us via regular postal mail or through telephone calls/messages directly from us, please email us at or mail the Privacy Manager at the address listed above and tell us to remove you from our postal mailing and/or the phone marketing list.

Disclosure to Affiliates: If you would like to make sure that we do not disclose your personal information to our affiliates, please email us at or mail the Privacy Manager at the address listed above and tell us that you do not want us to disclose your personal information to our affiliates.

We may also disclose your personal information as necessary to comply with legal requirements such as tax and record keeping obligations or if requested by the police.

This Privacy Policy is effective February 1, 2016.